dr oetker - the sweetest note
"Showing love is always the best way to make someone know how much you care!
your own message of love to someone, get the most likes and win your personalized coffee mug."
The goal of the activation is to offer additional content in the digital sphere to the target audience and strengthen their emotional bond with the brand. We created a gallery in which users were able to create their custom photo and message of love to someone using predefined elements representing the brand products. Every week, the user with the most likes was awarded with a coffee mug having their "artwork" printed on it.
The activation has shown how simple idea carrying an emotional touch can reach the customers and catch their attention in the digital world.
Integration - Facebook
Project Duration - 4 months
Results - 8.857 stickers uploaded
Security - Advanced