njamb - njamb skater
"Some games never grow old!
Play the Njamb Skater challenge, avoid obstacles,
collect bonus points and win prizes."
Repositioning the brand of well-known waffle products as a modern brand made for younger target audience (teenagers), Njamb decided to conduct most of their advertising activities in the digital world.
One of the main parts was creation of an arcade game resembling Super Mario, in which the users were invited to avoid obstacles and collect as many waffles as possible. The game was used online and on tablets, during retail and shopper promotions. The most successful players won valuable prizes.
The activation was a perfect example of how digital activations can achieve multipurpose usability, both online and in key accounts.
Integration - Facebook + Website
Project Duration - 6 weeks
Results - 24.852 times played
Security - Advanced