libresse - libresse yoga challenge
"Healthy lifestyle is the best lifestyle!
Show us how you exercise yoga, upload
the best yoga photo and win prizes!"
The Libresse Yoga Challenge was a case of creative localization of a worldwide campaign conducted through various channels of communication in different countries.
Our task was to transfer the challenge into the digital world. We created a gallery where users combined their photos of doing yoga with stickers available to compete for the best yoga pose photo and win prizes.
The activation was noticed as a great way to customize a global campaign to local customers and their needs.
Integration - Facebook
Project Duration - 3 weeks
Results - 51 Photos uploaded
Security - Standard