libresse - libresse self-confidence
"In the eyes of the others, the more self-confidence we have, the more they will
Share your self-confidence with the world and win valuable prizes."
In this case, the client wanted to emphasize one of their main brand attributes, self-confidence, and reach out to their target audience in a new and original way. We created a special content gallery, communicating brand values. Users were invited to upload photos and videos showing their self-confidence, while those with most shares and likes were awarded.
Completely designed to reach the target group (women), the activation has opened a new channel of communication for the brand.
Integration - Facebook
Project Duration - 2 weeks
Results - 182 Videos/Photos uploaded
Security - Standard