ViewPoint

As a leading local brand of mineral water, Knjaz Miloš was always known as a company leaning towards tradition, evoking patriotic and family values among their consumers.

To transform the brand values into digital content, we created a FB app where users could create their own family tree, by uploading photos or FB profiles of their relatives. After finishing the task, they were able to print out or share their creation.

The activation was successful in transforming traditional into digital in the best possible way and offered the brand new advertising horizons.

Integration - Facebook

Project Duration - 3 months

Results - 1.441 Family Trees created

Security - Standard

knjaz miloŠ - knjaz miloš family tree

"Now matter where you are in life, your family is the most precious thing you have.
Create your own family tree, share it with the world or print it out! "

knjaz miloŠ - knjaz miloš family tree

"Now matter where you are in life, your family is the most precious thing you have.Create your own family tree, share it with the world or print it out! "

"Now matter where you are in life, your family is the most precious thing you have.
Create your own family tree, share it with the world or print it out! "