čačanski chips - čačanski chips derby quiz
"We all know which derby is the greatest one in the world!
Take the Čačanski
Derby quiz, show us how much you really know and we might take you to a football match! "
During a retail promotion campaign, rivalry between the two best football clubs in The Balkans region was used to launch limited edition packaging containing logos of Partisan and Red Star Belgrade.
A quiz was created in order to reward all the people who had bought the limited edition in key accounts. A 20-question quiz was proposed to the customers, rewarding the most successful players with tickets for football matches.
Focusing on the main product consummation occasion (watching sports), the activation has strengthened the existing emotional bond with the consumers.
Integration - Tablet/Website
Project Duration - 3 months
Results - 1301 times played
Security - Standard