čačanski chips - čačanski pizza chef
"Do you know someone who has never even tried to make a pizza?
Use the code, take
the Pizza Chef quiz, show us how much you really know about and win a trip to Italy! "
During its joint promotion with a leading local pizza fast food chain and launch of a new potato chips flavor (pizza), the client’s request was to link the purchase of the product with a digital activation.
Using a code from the product, the users were able to play the custom-made quiz and try their knowledge in pizza making. The most successful candidate was awarded with a trip to the homeland of pizza, Italy.
The activation achieved in creating the connection between the product purchase and its life online, securing added value for the consumers.
Integration - Facebook
Project Duration - 1 month
Results - 2.280 times played
Security - Advanced