During its joint promotion with a leading local pizza fast food chain and launch of a new potato chips flavor (pizza), the client’s request was to link the purchase of the product with a digital activation.

Using a code from the product, the users were able to play the custom-made quiz and try their knowledge in pizza making. The most successful candidate was awarded with a trip to the homeland of pizza, Italy.

The activation achieved in creating the connection between the product purchase and its life online, securing added value for the consumers.