amstel bier - amstel pong
The times are changing, but our favorite arcade games live forever!
favorite Pong arcade, now on your mobile or computer and show your skills!"
As a part of Amstel worldwide ‘’New age – Old school’’ campaign, the client’s goal was to link the target audience (male 35-50) and their favorite arcade games from youth and recreate them.
As a result, we once again launched the legendary Pong game, this time in a form of a digital activation, in which users were revisit their youth and play as much as they like.
The activation was completely inline with the campaign message, becoming a perfect example of a successfully conducted digital strategy.
Integration - Facebook
Project Duration - 3 months
Results - 50.276 times played
Security - Advanced