amstel bier - amstel pac
"Are you still the master of a legendary arcade game?
Play Amstel Pac and win
tickets for Champions League matches!"
As a part of Amstel worldwide ‘’New age – Old school’’ campaign, the client’s goal was to link the target audience (male 35-50) and their favorite arcade games from youth and recreate them.
This is why we created a special Pac-Man like thrill for our users, where they were able to compete with others and win tickets for a Champions League match.
Valuable prizes on created buzz among the consumers and motivated them to take part in the activation.
Integration - Facebook
Project Duration - 3 months
Results - 55.125 times played
Security - Advanced